What is a Messenger bot on Facebook is a common question from many businesses who may not use social media and may not be familiar with some common social media tools used online as much as their customers might be.
Business owners are rightly more interested in running their business than keeping up with trends and knowing how to use bots on Facebook Messenger. In this post we will highlight the benefit of these and how you can use them in your business to profit from them.
Messenger Bot on Facebook 101: What They Are, Who’s Using Them & What You Should Do About It
A Messenger Bot on Facebook or chat bot which is another term for them, are the latest way that consumers are able to interact with brands and business all from within Facebook.
If you are a business owner you may not be aware that modern consumers are no longer wanting to waste their time sitting in a phone queue waiting for a customer service contact to get back to them. Modern consumers expect to get a response online when they need it and they are using the easy way to drop into Facebook Messenger without leaving their social media or having to stop using their mobile phones.
Growth of Messenger Bot on Facebook in 2018 for Small Business
Development in chatbots is ongoing and the progress that has been made in this technology to make it widely available in 2018 is a fantastic for all small business owners. The Messenger bot can be programmed to function the way that a business owner would want a member of staff to answer a customer query. The best part is that the bots on Facebook don’t go sick, they don’t go home and they don’t even get a holiday. They are great little workers when you set them up. They will be there for you, representing your business for you. Just like you want them to, serving your customers or potential customers 24/7.
5 Ways to Use Facebook Messenger Bots for Your Business
These are the top 5 most common ways bots can help customers
- Advise on business Opening Hours
- Offer directions to a business and link to maps
- Offer predefined content like menus, price lists
- Answer queries on services provided
- Schedule appointments
How to Get Started With Messenger Bots
Bots on Facebook are also capable of quite complex customer support and can answer a whole host of other business queries that a customer often has in the course of conducting business with you or building up to that first order. You can see many very complex bots available online from multinationals like Starbucks but this is not the usual first step with an average small business.
The best option with a Facebook bot is get started with a simple bot to support your customer queries online and then grow the bot over time as your business grows and you become more comfortable with the bot on Facebook Messenger.